Growth and repositioning
Priorities, value proposition and positioning, integrated into a marketing and communications strategy designed to restore or accelerate growth.
Agnès Cruells
Strategic consulting | Business transformation
Interim Marketing
Strategy and leadership to transform and grow businesses
I help SMEs and family businesses set priorities, strengthen marketing and move forward through growth, international expansion or transformation.
agnes.cruells@gmail.com
Senior leadership for decisive moments
I join the organisation as a consultant or interim executive to understand the challenge, establish priorities and turn strategy into an executable plan. I work alongside owners, general management and internal teams, adapting each engagement to the company’s circumstances and needs.
Evolution of the marketing function
Support for teams reviewing priorities, processes, structure, budgets, agencies and metrics while building on the organisation’s existing knowledge.
International expansion and new markets
Market selection, offer adaptation and coordination of market-entry plans.
Transformation and M&A
Alignment of brands, communications, teams and digital assets during change, integration or acquisition.
An engagement shaped around the company’s needs
Strategic consulting
Focused projects covering diagnosis, positioning, marketing plans, international expansion, digital transformation or brand architecture.
Interim Marketing
Temporary participation in the leadership team to lead marketing through growth, change or transition, working with internal teams and ensuring continuity.
General management advisory
Ongoing support for owners or senior management to set priorities, make decisions, evaluate options and track execution.
Strategy, guidance and execution. With one clear objective: helping the organisation move forward independently.
Over 30 years connecting business, marketing and execution
My career spans national and multinational companies, B2B and B2C environments and international markets. I have served on executive committees and led growth, international expansion, innovation, digital transformation, brand repositioning, M&A and crisis-management projects.
View LinkedIn profileDHL GroupGrupo CacaolatRaventós CodorníuPurina PetcareGrupo GodóHenkel IbéricaMyrurgia
Frequently asked questions
What is Interim Marketing?
It is the temporary appointment of an experienced marketing executive to set priorities, lead a specific stage and help the team execute the plan.
When is external marketing leadership useful?
When a company is navigating growth, repositioning, international expansion, integration or transformation and needs senior leadership for a defined period.
What happens in the first conversation?
It is an initial 20-minute conversation to understand the context and main challenge and assess whether consulting or interim management support may be a good fit.
Let’s discuss your company’s challenge
Tell me briefly where your company is today and what you need to address. I will reply personally to explore how I may be able to help.